Xala Studio SAN DIEGO · TIJUANA / EST. 2026
01 / Selected work · 2026 Creative workforce platform

Callsheet.

HMNTY Studios needed a way to put paid film work in front of San Diego creatives. We built the platform over a single weekend: three connected portals, an AI matching engine, real accounts, live on their own domain. A first group of real creatives and businesses signed up the day it went live.

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02 / Context

The brief.

HMNTY Studios is a nonprofit film studio in San Diego. They had the problem every creative industry has: the work exists, the people exist, and the two find each other through whoever happens to know whoever. HMNTY wanted a system that surfaces real, paid work to real creatives without reducing anyone to a line item.

The constraint was the interesting part. This could not be a prototype with fake data in it. It had to be a working product, on their domain, with real people signing up, by the end of the weekend.

03 / Scope

What we built.

04 / Project data

Quick facts.

ClientHMNTY Studios
VerticalCreative workforce platform
Year2026
StackNext.js · Postgres · Claude API · Vercel
StatusLive
RolePlatform design + build
Build timeOne weekend
05 / Status

Now.

Live on HMNTY's own domain with real creatives and real businesses on it. Two dozen accounts were created on launch day, including two marketing agencies, and the matching engine was answering against real profiles the same afternoon.

It went from an empty repository to a populated, working platform in under two days, then straight into the hands of HMNTY's own developers with a written runbook and a full audit of what to build next. Their team has been shipping on the same main branch since, which was the point: we were never meant to stay the dependency.

This is the fastest thing the studio has ever shipped, and the clearest answer to what "and the software behind it" actually means.

06 / Related

Related work.

07 / Talk to us

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