We only collect information for a specific, stated purpose. We do not ask for more than a task needs.
Contact & brief forms
When you send a brief or message through our contact form, we collect the name, email address, and project details you provide. We use these to reply to you, understand your project, and follow up about working together. An automated step categorizes each enquiry (for example, real project vs. spam) so we can respond appropriately.
Contract e-signing
If we send you an engagement agreement to sign, our e-signing flow records the information needed to make that signature valid and to prove what was agreed: your name and email, your typed signature and any drawn signature you add, the acknowledgments you check, the agreement text and version, the date and time of signing, and the IP address the signature was submitted from. IP logging on a signed contract is a standard, intentional part of the audit trail. It helps establish who signed and when.
Free tools
Our free tools (the AI-citation audit and the brief generator) process the input you submit (such as a website URL, page content, or a short project description) to generate a result. That input is sent to an AI model to produce your output (see Sub-processors below). We use it to run the tool; we don't require an account to use them.
Payments & deposits
When a project deposit or payment is due, checkout is handled by our payment processor (Stripe). Your card details are entered on Stripe's secure checkout and are never seen or stored by us. We receive confirmation that a payment succeeded, along with the associated contact and amount.
Server logs
Like almost every website, our hosting provider automatically records basic technical information for security and reliability, such as IP address, browser/user-agent, and timestamps of requests. This is standard operational logging.
Analytics
We use cookieless analytics and performance monitoring to understand aggregate traffic: for example, which pages are viewed, the rough region (country) visitors arrive from, device type, the referring site, and basic page-load performance (Core Web Vitals). This is measured in aggregate to help us improve the site; it sets no cookies, does not follow you across other websites, and is not used to identify you.