A studio for small businesses that want to actually use AI. We find where it pays, train your team, and build the software behind it, plus the website that gets you found on Google and recommended by ChatGPT. With you from the brief to launch, and after.
You work with the same small team from the first call to launch and beyond, led by our founder. No account managers, no hand-offs, no mystery about whose hands are on your software.
Most projects start as a website. Some grow into the software that runs the business: booking, scheduling, invoicing, a dashboard your staff will actually open. Both come out of the same studio, so you're not hiring two vendors and hoping they talk to each other.
We pick projects by fit, not by industry. Past work covers franchises, magazines, field crews, event companies, local search, and studio sites. Owner-led businesses tend to be the best match. We only take on work we can build without rushing it.
The studio runs out of San Diego and Tijuana. We work in person across the cross-border region and Southern California, and remotely with clients across the U.S.
Every project starts with a free 30-minute call and a written proposal with a fixed price for your scope. From means the honest starting point for that tier; the number in your proposal is the one you pay. No hourly billing, no surprise invoices.
First 3 San Diego and Tijuana clients: full price, plus 3 months of Care and one add-on free, and you go to the front of the queue. In exchange, we ask for a testimonial and permission to show the work.
Two products, priced like products. The number on the card is the number, never a From.
For owners who keep hearing “use AI” and want to know where it actually pays in their business.
A readiness scorecard, 3 to 5 use cases with the dollars attached, a 90-day roadmap, and a live walkthrough. See the audit →
For teams that want AI training built on their actual work, not a generic deck.
Your quotes, your inbox, your scheduling. One flat price for the room, never per head. On-site in San Diego or Tijuana, or remote. See the workshop →
Project tiers start at an honest From. Your written proposal locks the exact number.
Photographer portfolios, single-location clinics, restaurants, consultant studios.
1 to 3 pages, a booking link, and it looks right on a phone. Written so ChatGPT quotes you, not just so Google finds you.
Businesses that need a full site that brings in leads. The default choice.
Full multi-page site, copy, lead capture. Built to rank on Google and get recommended by ChatGPT.
For owners who need the site to do actual work: take bookings, send invoices, and talk to the tools you already use.
Everything in Growth, plus booking, invoicing, and integrations wired in.
Large multi-page builds, operations software, internal tools, multi-tenant systems.
Quoted to scope. Software projects land $6,000 to $15,000. Next.js + Postgres, your auth, your data. Yours to keep.
Add-ons: AI chatbot +$1,000 · AI-search setup +$750
Opt-in after launch. Month-to-month, no minimum term, cancel anytime.
Peace of mind for a site that just needs to stay up and stay current.
Hosting, backups, security, and small edits. Cancel anytime.
For businesses that want to keep gaining ground on Google and in AI answers.
Everything in Care Basic, plus monthly search upkeep and fresh content.
The customer is whoever opens the app on a Tuesday morning and uses it for real. Sites that don’t get used are decoration; software that doesn’t get used is debt.
We rewrite it until your new hire can use it on day one without being shown. If it needs a tutorial to survive, it isn't done.
Most features are decoration. We take three out before adding one in. Calm software wins the long shift; loud software gets replaced by a paper notebook.
Less marketing site, more tablet behind a counter. The page is the studio: quiet, sure of itself, and useful to a working person.
Every project, one design language: single accent, hairline edges, exact spacing, tabular numbers, calm type. The same restraint on every screen.
Operators stay for years. The software has to age the way a good tool ages: by being used hard, not replaced by next quarter’s roadmap.
We help small businesses actually use AI. We start with a $1,500 audit that finds where AI pays off in your business, train teams in half-day workshops, and build the software behind it: automations, bookings, invoicing, client logins. We also build websites made to show up on Google and get quoted by ChatGPT. Larger systems on referral.
Small businesses that want to actually use AI, and want one studio for the audit, the training, the website, and the software behind it. We work with any industry. Past work covers franchises, magazines, field crews, event companies, local search, and studios. Owner-led teams tend to fit best.
We work in weekly increments, so you see progress every Friday. Starter: 1 to 2 weeks. Growth: 2 to 3 weeks. Pro: 3 to 4 weeks. Custom: from 4 weeks. The clock depends on your copy, photos, and account logins being ready when we start.
Boring, proven tools: Next.js, Postgres, Stripe. They keep your site fast, they keep you from being locked in to us, and they'll still be around in five years.
Yes. Two opt-in Care plans, month-to-month with no minimum term, cancel anytime. Care Basic ($150/mo) covers hosting, backups, security, and small edits. Care Growth ($300/mo) adds monthly Google and AI-search upkeep and fresh content. Or pay hourly per request after launch.
San Diego, California and Tijuana, Baja California. We work in person with operators across the cross-border region and Southern California, and remotely with clients across the United States.
Email hola@xala.studio, or send a paragraph through the contact page. One paragraph is genuinely enough. We reply within two working days.
One paragraph about your business is enough. Tell us what you need → Or just email hola@xala.studio.