Irvine · Stripe-direct shop

Stripe-direct ecommerce in Irvine.

A custom storefront wired straight into Stripe: your brand, your data, your domain. No Shopify, no monthly platform tax. Built for the Irvine tech companies, biotech merch programs, and product startups that want the shop to match the brand book, not a theme.

Start a brief Or email hola@xala.studio
01 · Why this, here

Irvine runs on brand guidelines. Honor them.

Irvine is three hundred and ten thousand people and one of the most concentrated tech, semiconductor, and biotech corridors in the region: Spectrum, the Great Park, a dense layer of professional services and education around them. The product economy here isn't mostly consumer retail; it's company stores, merch programs, and the occasional hardware or DTC startup spun out of all that engineering. These are buyers who live by a brand book and notice immediately when a store doesn't match it.

That's exactly where a generic platform fails. A semiconductor firm's internal store, a biotech's milestone merch run, a startup's first product page: drop any of them into Shopify and you get a theme with the company logo dropped on top, hex codes that are close but not the brand's, a cart drawer that ignores the guidelines entirely. For a company whose whole culture is precision, the mismatch reads as sloppiness, and a monthly platform fee on top is friction procurement would rather not carry.

Stripe-direct matches the guide exactly. Stripe moves the money. The layout, the type, the colors to the hex, the checkout flow, the receipt: all built to the brand book instead of approximated by a theme. You pay the processing fee and nothing else. No platform layer sitting between the company and a store that's supposed to look like the company made it.

02 · What we build

The whole shop, written from scratch.

  • A storefront on your own domain. Catalog, inventory, cart, and checkout, all built to look like your brand instead of a theme you picked off a list.
  • Stripe connected straight to your account. Money lands with you on day one. Nobody takes a cut on top of the normal card fee.
  • Transactional email through Resend: confirmation, shipping update, receipt. Written in your voice, sent from your domain, signed by you.
  • Up to about thirty products. A brewery with twelve cans plus glassware fits. A shop with fifteen pieces of branded gear fits. Bigger catalogs we quote separately.
  • Product schema and markup so Google and ChatGPT can read your catalog properly. That matters when someone asks an AI where to buy what you sell.
  • No theme to migrate. No apps to rent. Nothing breaks because a company you've never met shipped an update on a Tuesday.

From $5,500 · ~3 weeks · An owner-run studio.

03 · What this looks like

Three Irvine shops, three shapes of the same build.

A Spectrum-area tech company store. An internal and partner-facing store: branded apparel, accessories, a few hardware extras. Procurement pays by card and the store sits behind a simple gate so it stays controlled. The look matches the brand guide to the pixel, not a Shopify theme with a logo on top. Stripe handles the cards; we hand the keys to the office or program manager, who ships from inside.

A biotech with a milestone merch program. A fifteen-SKU run: fleeces, bottles, notebooks, a tee marking a launch or a clinical milestone. Finance runs procurement through one card. The store gates to stay internal. Stripe takes the payments, the brand guide is honored exactly, and we wire it in around two and a half weeks.

A Great Park product startup's first storefront. A focused catalog: the launch product, a variant or two, an accessory. Honest inventory, a one-screen checkout, schema markup so Google and the AI engines read the catalog properly when a customer asks ChatGPT for a recommendation. The brand the startup is building holds from the product page to the receipt.

This works when the catalog is small enough to design around, the brand guidelines actually matter, and the company wants the code in its own account. It does not work for a thousand-variant inventory, a full warehouse or fulfillment system, marketplace seller logins, or a stack of twenty apps. For that scale, Shopify Plus is the honest answer and we'll say so before you sign.

Studio HQ is in San Diego, with Irvine reachable in roughly ninety minutes for the meetings that warrant being in the room: Spectrum, Woodbridge, Quail Hill. The rest runs remote, which suits a corridor that already works distributed. The handoff lands on your domain, with your Stripe keys, with the source in a repository you own. One person doing the work. That's the point of the price and the speed.

This page was drafted from a structured brief and hand-edited before launch. The work itself is custom, owner-run, never templated.

Want to talk it through?

One paragraph about your business is enough. Tell us what you need → Or just email hola@xala.studio.

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