Operational software · Solana Beach

Simple ops software in Solana Beach.

Single-tenant software for Solana Beach operators: the booking, billing, and back-office tools a boutique runs on, built once and owned outright. No monthly platform rent.

Start a brief Or email hola@xala.studio
01 · Why this, here

Solana Beach businesses are small, design-forward, and drowning in tabs.

Solana Beach is compact and expensive, and the businesses that survive here are run by people who care about how things look. Boutiques along the Cedros Design District, wellness studios off the 101, surf shops, restaurants that turn tables on a 13,000-person base plus the weekend overflow. The margins are tight enough that nobody can afford a five-figure SaaS contract, and the work is bespoke enough that off-the-shelf booking tools never quite fit.

So the owner improvises. A design shop tracks commissions in a shared sheet. A pilates studio runs class sign-ups through one app, payments through another, and the waitlist in a group text. Reconciling all of it eats a Sunday. The pieces work in isolation and fall apart at the seams, and the seams are exactly where money and clients leak.

What a Solana Beach operator needs is not another subscription. It's one small internal app that handles the three or four workflows that actually run the week (booking, invoicing, a client list, a dashboard the owner reads with coffee) and then disappears into the background. Single-tenant, on a stack we hand you, with the source code yours to keep.

02 · What we build

Just enough software to run the place.

  • Built just for you, not shared with a thousand other companies. You pay to build it once instead of renting it forever.
  • The three to five things you'd actually use every day. Nothing you'd never open.
  • Stripe for payments, Resend for email, Clerk for logins. Boring, proven tools. Nothing exotic to maintain.
  • Full source handoff. You own the repo. No vendor lock-in.
  • Written instructions you can follow on a Saturday morning without calling anyone.
  • Hosted on Vercel + Neon. You control the accounts, we set them up.

From $6,000 · 4 to 10 weeks · An owner-run studio.

03 · What this looks like

Three shapes this takes in Solana Beach. These are composites, not named clients.

A furniture and interiors studio in the Cedros Design District. They sell floor pieces and take custom commissions that run eight to twelve weeks. Right now a commission lives in an email thread, a deposit sits in a spreadsheet, and the production schedule is a whiteboard nobody photographs. We build an internal app: a commission record with deposit and balance tracked through Stripe, a production timeline the owner can show a client, and a simple dashboard of what's in progress versus what's due. The whiteboard stops being the only copy.

A wellness studio off Highway 101. Mat classes, private sessions, the occasional weekend workshop. Sign-ups, packages, and the waitlist live across three tools that don't talk. We build one booking app: class schedule tied to live capacity, package tracking that knows how many sessions a client has left, automatic waitlist promotion, and Stripe for renewals. The instructor stops doing math between classes.

A Cedros boutique with a small online following. They sell in store and ship a handful of online orders a week, tracked by hand. We build a lightweight order and inventory view: what sold, what's low, which online orders still need to ship, and a daily total the owner can glance at. Not a full storefront, just the back office that keeps the front from overselling.

04 · Honest scope

This is right for you if you run a real Solana Beach business, you already know the three or four workflows eating your week, and you'd rather own software than rent it forever. It's not right if you want a multi-tenant product to sell to other studios or shops. That's a much larger build, and we'll point you to someone who does that.

North County SD: in-person inside 40 minutes. We'll come to the Cedros showroom, the studio, the shop floor. An hour walking your actual process beats a long requirements doc every time.

This page was drafted from a structured brief and hand-edited before launch. The work itself is custom, owner-run, never templated.

Want to talk it through?

One paragraph about your business is enough. Tell us what you need → Or just email hola@xala.studio.

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