A small, focused internal app for the practice, the studio, the office that runs the Village. Built once, owned by you, no per-seat fee climbing every quarter.
Forty-seven thousand residents, a half-dozen of the highest-value zip codes in California, and a buyer base that expects discretion. The shops here are a medical aesthetics practice off Prospect Street, a boutique law firm above the Village, a private wealth office on Mt Soledad, a high-end retailer in Bird Rock. Small headcount, big invoices, long client relationships.
The off-the-shelf software for these verticals is designed for the average of ten thousand customers. You are not the average. You have eleven staff, three hundred active clients, and a workflow that includes Saturday house calls in Torrey Pines. Every quarter you pay a per-seat SaaS bill for features you'll never touch.
A single-tenant app shaped around the actual workflow. That is the move. Smaller surface area. No bloat. The client portal looks like your brand, not a stock template.
A medical aesthetics practice in the Village. Five injectors, six treatment rooms, an aesthetician on the side. Bookings come through Instagram, the front desk, and three different referring dermatologists. The current setup is a hosted scheduling tool plus a separate CRM plus a paper consent form. We build one internal app: smart booking with provider-and-room conflict resolution, digital consent forms tied to each treatment, a follow-up reminder schedule, and a Stripe-backed payment plan module for package buyers. Front desk works one screen.
A boutique law firm above Prospect Street. Eight attorneys, focused on estate planning and trust administration for clients with significant private wealth. Matter intake is a Word template emailed back and forth. Billing is in spreadsheets, exported to QuickBooks once a month. We build a matter intake portal, a time-entry app the attorneys actually use on mobile, and a monthly invoice draft that pulls from logged time. Trust account compliance stays where it lives; we don't touch it.
A private wealth office on Mt Soledad. A four-person RIA with eighty households under management. The deliverable is a quarterly client review with portfolio commentary, planning updates, and household-specific reminders. The current process is a slide deck rebuilt by hand each quarter. We build an internal review composer that pulls account-level holdings, surfaces drift versus IPS, and renders the quarterly to a branded PDF. The advisor edits, signs, sends.
This fits if you run a small, high-touch business and you already know the three workflows that are costing you the most time. It is not a fit if you need HIPAA-regulated EHR, custodial RIA reporting, or anything that requires a specialty compliance certification. Those are bigger builds with bigger teams, and we'll say so.
10-minute drive from studio HQ. We can be at your office for a working session this week. Most clients prefer the first scoping meeting in person. It surfaces things a call won't.
This page was drafted from a structured outline and hand-reviewed before launch. The work itself is custom, owner-operated, never templated.
One paragraph about your business is enough. Or just email hola@xala.studio.