Operational software · Huntington Beach

Simple ops software in Huntington Beach.

The internal software a Huntington Beach business runs on: bookings, inventory, invoicing, an owner dashboard. Built single-tenant and handed over with the source. No monthly platform fee.

Start a brief Or email hola@xala.studio
01 · Why this, here

Surf City runs on retail, hospitality, and aerospace that have outgrown the sheet.

Huntington Beach is 200,000 people and a brand of its own: the pier, Main Street, Huntington Harbour, the surf and action-sports industry that grew up around the coast, plus a serious aerospace presence inland and the hospitality machine that feeds the tourists. It's a wide spread of business types, but they share a shape: seasonal swings, real volume, and operations that were never digitized past a booking app and a spreadsheet. The summer crush exposes every gap the off-season let slide.

The pattern repeats across the types. A surf-retail shop sells in store, online, and wholesale with inventory in two systems that disagree. A pier-adjacent hospitality business takes events by email and deposits by memory. An aerospace subcontractor runs job tracking off a spreadsheet one person owns. None of it is on fire in February; all of it strains in July, when there's no slack to fix anything.

A Huntington Beach operator doesn't need a platform with a per-seat or per-room fee. The fix is a small single-tenant app that handles the three to five workflows this business runs on (booking tied to capacity, inventory that reconciles, invoicing from real work), built for the swing and owned outright. No rent next year.

02 · What we build

Just enough software to run the place.

  • Built just for you, not shared with a thousand other companies. You pay to build it once instead of renting it forever.
  • The three to five things you'd actually use every day. Nothing you'd never open.
  • Stripe for payments, Resend for email, Clerk for logins. Boring, proven tools. Nothing exotic to maintain.
  • Full source handoff. You own the repo. No vendor lock-in.
  • Written instructions you can follow on a Saturday morning without calling anyone.
  • Hosted on Vercel + Neon. You control the accounts, we set them up.

From $6,000 · 4 to 10 weeks · An owner-run studio.

03 · What this looks like

Three shapes this takes in Huntington Beach. These are composites, not named clients.

A surf or action-sports retailer near Main Street. In-store, online, and wholesale orders draw from inventory split across two systems that never agree. We build an order and inventory view: all three channels in one place, a single inventory they all draw down, and low-stock flags on the SKUs that move. The mid-summer oversell stops.

A hospitality or events business near the pier. Private events and large parties come in by email, take a deposit, and land on a paper calendar. We build an event app: a request form on the site, an owner-side calendar with conflict checks, deposit invoicing through Stripe, and an automatic confirmation. The Sunday reconciliation goes away.

An aerospace subcontractor in the inland industrial area. Jobs, quotes, and delivery dates live in a spreadsheet one person owns. We build a job-tracking app: every job with its quote, status, and due date, a shop view of what's running, and invoicing that drafts from logged hours and materials. The single-owner sheet stops being a risk.

04 · Honest scope

This is right for you if you run a real Huntington Beach business, you know the three to five workflows eating your week, and you'd rather own software than rent it forever. It's not right if you want a multi-tenant product to sell to other shops or operators. That's a bigger build, and we refer it out.

OC: in-person reachable in about two hours from the San Diego studio, and we make the drive when the build justifies it. Otherwise we run discovery over video and meet for the milestones. An hour walking your real process beats a long spec.

This page was drafted from a structured brief and hand-edited before launch. The work itself is custom, owner-run, never templated.

Want to talk it through?

One paragraph about your business is enough. Tell us what you need → Or just email hola@xala.studio.

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