AI-citation audit · San Clemente, CA

AI-citation audit in San Clemente.

Pull a snapshot of what ChatGPT, Claude, and Perplexity say about your San Clemente business right now. Free as a self-serve tool, or hire us to fix the gaps and prove the change ninety days later.

Start a brief Or email hola@xala.studio
01 · Why this, here

San Clemente's beach-town brands lose visitors to whatever the model names first.

San Clemente runs on surf retail, real estate, wellness, fine dining, and creative services. A coastal town where a lot of the traffic is visitors and newcomers who ask a model before they ask a neighbor. A traveler asks ChatGPT for "the best surf shop near the San Clemente pier." A diner asks Claude for ocean-view dinner Downtown. Someone relocating asks Perplexity for a wellness studio near Talega. If the answer names a competitor and not you, the visit went elsewhere and you never saw it. The audit closes that loop: we run the prompts a real buyer types, against every model that matters, and hand back a plain snapshot of what is said about you and what is said about your category without you in it.

There is a free self-serve version of the tool on this site. Run it on your shop, studio, or restaurant. Most San Clemente owners do it once, see one model knows them and three do not, then ask how to fix the gap. That is the paid engagement. We take the same audit, deepen the prompt set to fit a coastal visitor or a newcomer, file the structural fixes against your site, and re-run the panel at day 30, 60, and 90.

A note on scope. A dedicated desk here handles AI-citation work for clinics, dental practices, and real estate brokerages. If you are one of those, we hand you off. Everything else (surf retail, wellness, fine dining, creative services) runs through us.

02 · What we build

Try the free tool first. Hire us if you don't like what it says.

  • The free tool. Run it on your own business in about thirty seconds. It uses the same AI models we use in paid work. No email required, nothing to unsubscribe from.
  • If you hire us: a bigger set of questions written for the kind of customer you actually get in San Clemente, asked of ChatGPT, Claude, Perplexity, and Gemini. We save every answer so we can compare them later.
  • A short report showing where AI names you, where it names a competitor instead, and where nobody in your category has been named at all yet.
  • Schema, entity, and source-credibility fixes shipped directly to your site or handed off as a clean diff for your developer.
  • Day 30, 60, and 90 follow-up snapshots run on the same panel. You see what moved, in plain side-by-side English.
  • A plain-English summary you can read in five minutes and take straight into your next marketing conversation.

Free tool · paid remediation from $750 · 1 to 3 weeks · An owner-run studio.

03 · What this looks like

Three composite scenarios from this market.

A surf shop Downtown. Thirty years near the pier, ranked on Google, but ChatGPT names two newer stores and skips them on "best surf shop near San Clemente for a new board." We find the inventory is invisible to crawlers, rewrite the page to name the board types and the lessons they offer, ship Store and Product schema, and seed two surf-retail listings. The day-90 snapshot lands them in two of four model answers.

A wellness studio near Talega. A loyal membership, invisible to Perplexity for "yoga and wellness near San Clemente." The free tool returns one buried mention. We rewrite the home page to lead with the verifiable classes and practitioners, add HealthAndBeautyBusiness schema, and seed two regional listings. By day 60 Perplexity quotes the studio by name.

An ocean-view restaurant Downtown. Strong reviews, but the free tool shows it appears only inside a longer list, never as a recommendation. We rewrite the home page to lead with verifiable cuisine and the view, add Restaurant schema with the real menu shape, and land it on two regional dining guides. The day-60 panel quotes it by name for "best ocean-view dinner in San Clemente."

04 · Honest scope

This is an audit and a focused remediation, not a brand overhaul. We do not promise a specific citation count and we do not run paid ads. If the site has structural issues that block AI crawlers entirely, we name them in the report and either fix the load-bearing pieces inside scope or scope a separate rebuild. The free tool tells you most of what you need before you pay a dollar. That is the point.

The studio is in San Diego. San Clemente sits at the south end of the county line, about seventy-five minutes up the coast, so the first conversation can be in person Downtown or near Talega if that is easiest. Most of the work runs remote.

This page was drafted from a structured brief and hand-edited before launch. The work itself is custom, owner-run, never templated.

Want to talk it through?

One paragraph about your business is enough. Tell us what you need → Or just email hola@xala.studio.

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