AI-citation audit · Costa Mesa, CA

AI-citation audit in Costa Mesa.

See what ChatGPT, Claude, and Perplexity say about your Costa Mesa business right now. Free as a self-serve tool, or hire us to fix the gaps and prove the change ninety days later.

Start a brief Or email hola@xala.studio
01 · Why this, here

A Costa Mesa studio that AI can't describe loses the pitch before it starts.

Costa Mesa sells creative and design work, and the people who buy it now vet vendors through a model first. A brand director asks Perplexity for "the best independent design agencies near South Coast Metro" before they ever open a deck. A retailer in SoCo asks ChatGPT who builds direct-to-consumer storefronts for action-sports gear. If the answer is a competitor and not you, the pitch was lost before anyone sent a brief. The audit closes that loop: we run the prompts a real buyer would use, against every model that matters, and hand back a black-and-white snapshot of what is said about you and what is said about your category with no mention of you.

There is a free self-serve version of the tool on this site. Run it on your own name. Most Costa Mesa owners do it once, see exactly one model mentions them, then ask how to fix the other three. That is the paid engagement. We take the same audit, deepen the prompt set to fit a creative or retail buyer, file the structural fixes against your site, and re-run the panel at day 30, 60, and 90.

A note on scope. A dedicated desk here handles AI-citation work for clinics, dental practices, and real estate brokerages. If you are one of those, we hand you off. Everything else (design and creative agencies, action-sports brands, performing-arts venues, retail) runs through us.

02 · What we build

Try the free tool first. Hire us if you don't like what it says.

  • The free tool. Run it on your own business in about thirty seconds. It uses the same AI models we use in paid work. No email required, nothing to unsubscribe from.
  • If you hire us: a bigger set of questions written for the kind of customer you actually get in Costa Mesa, asked of ChatGPT, Claude, Perplexity, and Gemini. We save every answer so we can compare them later.
  • A short report showing where AI names you, where it names a competitor instead, and where nobody in your category has been named at all yet.
  • Schema, entity, and source-credibility fixes shipped directly to your site or handed off as a clean diff for your developer.
  • Day 30, 60, and 90 follow-up snapshots run on the same panel. You see what moved, in plain side-by-side English.
  • A plain-English summary you can read in five minutes and take straight into your next marketing conversation.

Free tool · paid remediation from $750 · 1 to 3 weeks · An owner-run studio.

03 · What this looks like

Three composite scenarios from this market.

A creative agency in the South Coast Metro. Fifteen people, a real portfolio, ranked fine on Google, but ChatGPT lists three competitors and skips them on "best branding studios near Costa Mesa." We find the work pages are image-heavy and text-thin, rewrite them with verifiable named clients and disciplines, ship CreativeWork and Organization schema, and seed two primary-source agency directories. The day-90 snapshot lands them in two of four model answers.

An action-sports retailer off the Eastside. Loyal local following, a catalog the models cannot see. Free tool shows they appear only as one line in a longer list, never as a recommendation. We rewrite the home page to lead with the brands and categories they actually carry, add Product and Store schema, and land them on an independent gear roundup. By day 60 Perplexity quotes them by name for the category prompt.

A performing-arts venue near South Coast. Decades of programming, invisible to Claude for "where to see live theater in Orange County." We add Event schema for the recurring season, rewrite the about page to name the company and its history in plain terms, and seed two regional listings. The day-60 panel names the venue in two of three models for the live-arts query.

04 · Honest scope

This is an audit and a focused remediation, not a brand overhaul. We do not promise a specific citation count and we do not run paid ads. If the site has structural issues that block AI crawlers entirely, we name them in the report and either fix the load-bearing pieces inside scope or scope a separate rebuild. The free tool tells you most of what you need before you pay a dollar. That is the point.

The studio is in San Diego. Costa Mesa is about ninety minutes up the coast, so the first conversation can be in person around SoCo or South Coast Metro if that suits you. Most of the work runs remote.

This page was drafted from a structured brief and hand-edited before launch. The work itself is custom, owner-run, never templated.

Want to talk it through?

One paragraph about your business is enough. Tell us what you need → Or just email hola@xala.studio.

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