About

Independent studio. Bilingual. Made in Tijuana.

We operate in Mexican Spanish and American English. We build digital infrastructure, not marketing. The name comes from Nahuatl.

01 AboutStudio

Who we are.

XALA is an independent studio. We operate bilingually — projects in Mexican Spanish and American English, with nothing lost in translation. Trained in the US, rooted in Baja.

We're not a traditional marketing agency. We build digital infrastructure. The difference matters: your site, your code, your data — all yours when we're done.

The name comes from Nahuatl. The X is pronounced "ch" — Xala is said chala. A Mexican root for a modern company.

GEO · AEO · AISEO · LLMO — four names for the same thing. The technical literature uses GEO (Aggarwal et al., Princeton 2023) and AEO. AISEO is industry slang.
02 FAQAnswers

What people ask before signing.

Traditional SEO optimizes for showing up in the ten blue links. GEO optimizes for being cited inside the synthesized answer the AI generates. The difference: in SEO the click is the conversion; in GEO the mention can be the conversion, because up to 60% of searches end without a click.
Your site goes live on day 30 — that's what we sign. The first LLM citations come after: Perplexity 30–60 days post-launch (the fastest), ChatGPT and Claude 60–90 days, Google AI Overviews 6–9 months (the slowest). That's why we sell as a retainer and not a one-shot project — the GEO work starts when the site ships.
Because the global software and design industry operates in USD — that's what serious digital infrastructure costs. If you need an invoice in another currency, we'll bill at the day's exchange rate.
You. No exceptions. Repo in your GitHub, hosting on your Vercel, domain in your name. If you decide to leave after 90 days, you take everything with you.
A frank conversation. If we're not generating measurable lift in AI Share of Voice (SoV), we tell you why — usually it's an E-E-A-T or domain authority issue. If it's neither, we adjust the contract.
Yes — but we specialize in two verticals: medical aesthetics (plastic surgery, dental, dermatology) and real estate (residential, condos, investment properties). For clients outside those verticals, we're a good studio. For clients inside, we're the best.

Ready to talk?

Free GEO audit. 30 minutes. We show you what the AI says about your business.

hola@xala.studio → See pricing →