Tijuana · Baja California · 2026 Strategy · Build · Train

XALA

Xala makes AI make sense. We get your business cited in ChatGPT, build the bots that talk to your customers, and train your team to actually use AI well. Bilingual studio. Made in Tijuana.

Bilingual
MX / US
Studio

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01 The shiftWhat changed

Your customers stopped searching on Google. They ask ChatGPT.Perplexity.Claude.Gemini.ChatGPT.

Your customers ask AI before they call you. If ChatGPT doesn't mention you, that sale goes to your competitor.

58.5%

Zero-click searches · Similarweb / SparkToro, 2025

If the AI doesn't cite you, you don't exist in the conversation. Your competition does.

How the game shifted from blue links to citations →

Source · Aggarwal et al., Princeton · arXiv:2311.09735

02 What we doFour packages

Get found in AI answersVisibility · GEO + AI-readable site

Make ChatGPT, Perplexity, Claude, and Google AI cite you when your customers ask. We prepare your site so AI can read and cite it. We handle the technical part.

Customer chatbotSmart assistant on your site

Bilingual assistant that answers customer questions 24/7, captures lead info, and hands off to a human when the conversation gets serious.

Make your team fasterTraining + automations

Hands-on Claude/ChatGPT training in Spanish + automating the repetitive work your team hates. Quotes, emails, paperwork, scheduling.

Custom AI buildBigger, scoped per business

Internal tools your team uses every day. AI integrations into your existing software. Industry-specific builds. Free quote, no commitment.

See all four with bullets and start points →

03 The dataProof for Get Found

The visibility package, in numbers.

Princeton's original GEO paper measured nine techniques for getting cited by AI. These three are the only ones with measurable lift. They're the foundation of how we build content for the Get Found package, not because it sounds right, but because the numbers say so.

Cite sourcesCite sources

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Add statisticsAdd statistics

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Quote expertsQuote experts

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Source · Aggarwal et al., "GEO: Generative Engine Optimization" · arXiv:2311.09735 · Princeton, Georgia Tech, Allen Institute for AI, IIT Delhi · 2023.

04 Live demoGet Found · before / after

See what the AI says about you. Before and after.

Same buyer. Same question. Two answers, one without XALA, one with. This is exactly what your customers are seeing right now.

05 QuestionsFAQ

What people ask before talking.

01What does Xala actually do?

Four things. (1) Get your business found in AI answers, so ChatGPT, Perplexity, Claude, and Google AI cite you when customers ask. (2) Customer chatbots that live on your site and answer 24/7. (3) Make your team faster: training plus automations for the repetitive stuff. (4) Custom AI builds for bigger projects. Not sure which? Start with the strategy call.

02Where do I start?

A 60-minute strategy call. We look at your business, ask the right questions, and tell you exactly where AI saves you the most time or money. You walk out with a written plan, yours to keep, whether you hire us or not. $250 USD.

03How long do projects take?

Strategy call is one hour. Most packages run 4 to 12 weeks from kickoff. The visibility (GEO) package is longer because first AI citations land between 30 and 90 days after launch: Perplexity fastest, ChatGPT and Claude next, Google AI Overviews slowest. Custom builds vary by scope.

04Do you work in English too?

Yes. Native bilingual ES-MX + EN-US. Most of our written work ships in both languages. Spanish is our default register because LATAM has the biggest gap in AI-native services, but English-only clients are welcome.

Not sure where to start?

60-minute strategy call. We tell you exactly where AI helps your business most. You keep the written plan. $250 USD.

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