AI-native digital infrastructure for medical aesthetics and real estate. Sites + Generative Engine Optimization — so the models cite you when your patients and buyers ask.
78% of B2B buyers use conversational AI to research vendors. Up to 60% of searches end without a single click — the buyer already made the decision inside the AI's answer.
If the AI doesn't cite you, you don't exist in the conversation. Your competition does.
Princeton's original GEO paper measured nine techniques. These three are the only ones with measurable lift in LLM visibility. They're the foundation of how we build content — not because it sounds right, but because the numbers say so.
Schema, JSON-LD, llms.txt, crawler hygiene. Architecture built so the models can extract you. The code is yours.
The three tactics measured by Princeton — citations, statistics, expert quotes — implemented on every commercial page.
Internal AI applications — automation, chat over your documents, custom-built tools.
Same buyer. Same question. Two answers — one without XALA, one with. This is exactly what your customers are seeing right now.
Free GEO audit. 30 minutes. We show you what ChatGPT, Perplexity, Claude, and Gemini say about your business.